
Start your financial safety net
Join over 520 other women who have already signed up for the free She’s Worth It Emergency Fund Challenge and take your first step toward financial security.
💸 What’s the Challenge?
This is a no-shame, real-life challenge to help you build (or rebuild) your emergency fund, even if you’re starting from zero.
You’ll get:
✅ Weekly emails with simple, supportive guidance
✅ A printable tracker to help you stay motivated
✅ Money-saving tips that actually work for your life
🚨 Why This Matters
In Aotearoa, 1 in 3 people couldn’t cover a $500 emergency without borrowing or going into debt.
And two-thirds of us wouldn’t make it a month without income.
“An emergency saving fund is one of the most powerful foundations for financial wellbeing, including for women navigating change, uncertainty or hardship. ”
“Financial insecurity is a serious barrier for many women, particularly after relationship breakdowns. Without savings, women are particularly vulnerable to poverty, hardship and high-cost debt. That’s why it’s so important to have an emergency fund and grow financial literacy, they provide a practical starting point for women to take back control.”
This challenge is all about taking small steps to build a stronger financial future.
For women (especially those navigating burnout, divorce, financial abuse, or solo parenting) this isn’t just about money.
It’s about stability, dignity, and peace of mind.
💛 This challenge is for you if:
You’ve tried budgeting, but always feel like you’re “behind”
You’re tired of stressing over unexpected bills
You feel overwhelmed by the idea of saving
You want to feel in control of your money, without shame or guilt
What You’ll Need
A goal (don’t worry, we’ll help you set one)
A willingness to start small — $1/day is plenty
A little time each week to check in, learn, and reflect
A commitment to your future self
💬 “My car broke down again and I had to spend all my savings, and the rest went on Afterpay. But all your education kicked into gear and I actually bounced back without getting depressed. I bounced back financially too. You're a motivational, knowledgeable wizard, my friend!"
— Emergency Fund Challenge participant 💛